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Rapanos Rentals

How Land Local Leads streamlined leasing and boosted property visibility

About Rapanos Rentals

Rapanos Rentals provides quality rental housing in Midland, Michigan. With dozens of properties and a growing tenant base, they needed a modern, easy-to-use online presence to simplify applications, leases, and tenant communication.

Our Four-Step Approach

Discovery
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We reviewed Rapanos Rentals’ existing site and leasing workflow to identify friction points for tenants and staff.
Design
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We crafted a modern, mobile-friendly website with a centralized portal for rental listings and applications.
Automation
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Tenant inquiries, applications, and leases were integrated into an automated system, reducing manual work.
Growth
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Optimized SEO and Google Business updates improved local search presence, driving more qualified tenant leads.

Results

  • Tenant leads increased by 40% in the first 90 days
  • Lease processing time cut in half thanks to automation
  • More visibility on Google for “Midland MI rentals”
  • Staff freed up to focus on tenant relationships
“Land Local Leads completely transformed the way we handle applications and leases. It’s faster, smoother, and our tenants love it.”
— The Rapanos Rentals Team

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