Meet The Team
About Land Local Leads
Who We Are
Welcome to Land Local Leads, where professionalism meets personal connection with a local touch. Our mission is to streamline operations for local service businesses and strengthen connections within your community. At Land Local Leads, we turn your local business challenges into opportunities, ensuring every interaction leads to growth and success. Get to know those of us dedicated to making your business a local powerhouse.
Our Story
Land Local Leads started because we saw many local businesses struggling to keep up with digital marketing. Our founder, Joe Fernette, knew there was a better way. With a heart for the community and a knack for digital strategies, Land Local Leads was born to bridge the gap between traditional services and modern marketing.
Our Mission
Our mission is to empower local home service businesses by providing comprehensive, tailored marketing solutions that streamline operations, enhance online presence, and drive sustainable growth. We are dedicated to building strong, personal connections with our clients and helping them thrive in their local markets. Through innovative strategies and unwavering support, we strive to make running a successful home service business easier and more efficient.
The Team
Joe Fernette
Chief Streamliner and Connection Maker
Joe Fernette is the dynamic leader of Land Local Leads, where his unique blend of strategic insight and community engagement comes from a rich background that spans the Marine Corps, graduating from the University of Michigan, and hands-on experience in the trades. Joe also founded Midland Local, a key platform for connecting businesses with the Mid-Michigan community. Committed to boosting business visibility and efficiency since 2016, Joe's life as a married father also fuels his passion for community service and entrepreneurial success.
Kenji
Head Developer
Kenji is the technological backbone of Land Local Leads, bringing over a decade of experience in web development and digital marketing. His expertise ensures that every website and digital strategy implemented is not only cutting-edge but also highly effective in driving local business growth. Kenji's passion for innovation and his meticulous attention to detail make him an invaluable asset to our team. When he's not coding, Kenji enjoys exploring new tech trends and spending time with his family.
Melody
EXECUTIVE ASSISTANT
Melody is the Executive Assistant at Land Local Leads, providing essential support that keeps daily operations running smoothly. She manages schedules, organizes communications, and ensures that the team stays aligned and focused. Her strong attention to detail and ability to anticipate needs make her an invaluable part of the company. By handling both administrative and organizational tasks with efficiency and care, Melody frees up the leadership team to focus on growth, strategy, and client success.
Trudy Fernette
Local Connector
Trudy Fernette is the heart and soul of client relations at Land Local Leads. With her extensive background in customer service and community outreach, Trudy excels at forging strong connections between local businesses and their target audiences. Her commitment to understanding each client's unique needs ensures that Land Local Leads delivers personalized and effective marketing solutions. Outside of work, Trudy enjoys volunteering in the community and spending quality time with her family.
Wolfe
Billing
Wolfe is the financial cornerstone of Land Local Leads, managing billing with precision and ensuring a seamless experience for our partners. His expertise in financial systems and attention to detail keeps our operations running smoothly, allowing the team to focus on delivering exceptional results for clients. Wolfe’s approachable demeanor makes him the go-to for any billing-related inquiries, and his commitment to transparency builds trust with our partners. When he’s not crunching numbers, Wolfe enjoys exploring creative projects and spending quality time outdoors.
What We Do
Comprehensive Solutions For Home Services - Made Easy
When summarizing our business model, we often say, “We make local businesses thrive by connecting them seamlessly with their communities.” Imagine if handling your marketing and operations was as simple as turning a key. That’s what we do. We’re committed to helping our community’s businesses succeed in the digital age.
Foundation Plan
Pro Plan
Premium Plan
and plans to connect it all and make it effortless
Why Choose Us?
Your Local Partner For Everything Business
Your Local Partner
From website development to advertising to streamlined operational systems, we make it so you can focus on running your business. Our goal is to deliver results like more clients, higher revenue, and smoother operations, while making it easy and fun for you to manage.
Customized Strategies
We know every business is unique. That’s why we tailor our strategies to fit your specific needs. Whether you’re a plumber, HVAC technician, or landscaper, our solutions are designed to help you succeed locally.
Proven Results
Our track record speaks for itself. We’ve helped many local businesses in Midland and the Mid-Michigan area grow and streamline their operations. Our clients see more traffic, higher leads, and better conversion rates.
Our Values
Integrity, Innovation, and Impact guide everything we do. We believe in building trust through transparent practices, exploring new avenues for client success, and delivering impactful results that help our clients grow.
Efficiency Always
We focus on strategies that build trust and authenticity, making our clients the preferred choice in their local markets.
Community Trust
We focus on strategies that build trust and authenticity, making our clients the preferred choice in their local markets.
Client-Focused Innovation
We continuously refine our services based on client feedback to enhance efficiency and effectiveness.
Results-Driven
Our success is measured by the tangible improvements in our clients’ business operations and growth.
Collaborative Approach
We work closely with each client to understand their unique needs and tailor our services to maximize time savings and community impact.
Join Us on Our Journey
Ready to transform your business? Partner with Land Local Leads and let us help you navigate the digital landscape. Together, we can achieve remarkable growth and success for your home service business. Our comprehensive marketing solutions will take the stress off your shoulders so you can focus on serving your customers.
We would highly recommend his services to any business!
Client-Centric Approach:
We tailor every strategy to meet the specific needs of our clients, ensuring optimal outcomes.
Local Expertise:
Deep understanding of the Mid-Michigan market allows us to create strategies that resonate locally.
Proven Success:
Our track record speaks for itself, with numerous local businesses achieving their growth targets through our efforts.
Frequently Asked Questions About Us
We’re local just like you and want to answer all of your local operations and local connection questions.
Yes and no.
Yes, Land Local Leads is both a marketing company and much more. We offer traditional marketing services, but our primary goal is to redefine how local home service businesses operate with their community. We focus on streamlining operations through advanced automations and software solutions, providing comprehensive done -for-you and with-you services that enhance business processes. Additionally, we strengthen community connections by increasing visibility and supporting local initiatives in fun and impactful ways. Our approach is about creating lasting, effective partnerships rather than just fulfilling typical marketing functions.
Yes, while we specialize in the Mid-Michigan area, our strategies and tools can be applied to help home service businesses in other regions as well.
Contact us by texting (989) 625-9850 or call us to discuss your needs and how we can our services to help your business thrive.
